Supported by science and biomechanics, our goal was to not only design a signature innovative sports bra but to create an authentic, halo experience that would resonate with women across product and brand. Traditional bras are sized for ribcage and cup size, but the sizing of the Armour Bra by Under Armour embraces the differences in women’s bodies.
Designed by Under Armour and Smart Design for Under Armour
Contact: Mercedes Coats - mercedes.coats@smartdesignworldwide.com